Zeta
One of the first DSP platoforms
with artificial intelligence algorythm recognized worldwide
as the best support tool in performance campaigns.
Traditional DSP's
LOOK-A-LIKE METHOD - USER REACHED: 67%
1
Traditional DSP’s work with a LOOK-A-LIKE method
2
The issue of setting an «ideal target» is that it leaves out a big part of users that may be interested in that product but are not part of the «ideal target»
3
Identifies approximately 67% of users
Zeta DSP
ACT-A-LIKE METHOD - USER REACHED: 97%
1
Zeta DSP works with an ACT-A-LIKE method
2
Zeta is able to identify 97% of users that are interested to that item
3
Zeta Artificial Intelligence studies
the behavior of users online and catches them at the right moment, in the right place
How does it find
the right users?
ACT-A-LIKE METHOD
1
Bidding + Data
2
Study and scoring of the users’ behaviour
3
Research of similar users
FULL MODEL
Lower cpa and higher conversion.
A combination prospecting + retargeting for a more effective optimization.
We drive the consumers from the upper funnel down trough all the steps and eventually to conversion
WRITE TO US, BE eikonic
