One of the first DSP platoforms
with artificial intelligence algorythm recognized worldwide
as the best support tool in performance campaigns.
LOOK-A-LIKE METHOD - USER REACHED: 67%
Traditional DSP’s work with a LOOK-A-LIKE method
The issue of setting an «ideal target» is that it leaves out a big part of users that may be interested in that product but are not part of the «ideal target»
Identifies approximately 67% of users
ACT-A-LIKE METHOD - USER REACHED: 97%
Zeta DSP works with an ACT-A-LIKE method
Zeta is able to identify 97% of users that are interested to that item
Zeta Artificial Intelligence studies
the behavior of users online and catches them at the right moment, in the right place
How does it find
the right users?
Bidding + Data
Study and scoring of the users’ behaviour
Research of similar users
Lower cpa and higher conversion.
A combination prospecting + retargeting for a more effective optimization.
We drive the consumers from the upper funnel down trough all the steps and eventually to conversion